At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. BARC Appoints Nakul Chopra as CEO
Broadcast Audience Research Council India (BARC) has appointed Nakul Chopra as chief executive officer. Chopra assumes his role on 25 August. He replaces Sunil Lulla who has resigned to pursue his ambition as an entrepreneur. As per campaign India, Chopra joined the BARC India board in 2016. He was appointed chairman for the years 2018 and 2019. In January 2020, he was appointed a member of its oversight committee.
2. MullenLowe Lintas Elevates Naveen Gaur as Group COO – Growth & Innovation
MullenLowe Lintas Group has elevated Naveen Gaur as group COO – growth and innovation. Gaur was deputy CEO at Lowe Lintas. He joined Lowe Lintas in 2010 as branch head for its Delhi office. As reported by campaign India, his mandate includes leading Lintas Live, dCell, LinEngage, Lintas C:EX and LinConsult. He assumes his role on 1 September 2021.
3. Gravity Integrated Appoints Avni Chinoy as Managing Partner & CCO
Gravity Integrated has appointed Avni Chinoy as managing partner and chief creative officer, according to The Economic Times. Chinoy joins from RepIndia where she was creative director. She has over 10 years of experience across agencies like Grey, Saatchi & Saatchi Iris, iContract, Indigo Consulting among others.
4. Parle Agro Appoints Varun Dhawan as Brand Ambassador for Smoodh
Parle Agro has unveiled a campaign featuring Bollywood actor Varun Dhawan to back its recently launched dairy beverage brand Smoodh. The campaign has been rolled out nationally across multiple channels including television, out of home and digital. As noted by livemint, the campaign will also be promoted during the Indian Premier League on television which is starting in September.
