Top News:

1. Sajith Sivanandan appointed EVP & Head of Disney+ Hotstar
Disney’s International Content and Operations Group has announced the appointment of Sajith Sivanandan as Executive Vice President and Head of Disney+ Hotstar. Sivanandan, who joins Disney+ Hotstar from Google, will take up his new role in October.

2. Yahoo & Comscore partner wrt CTV campaigns
The Yahoo DSP will integrate with Comscore Activation, a robust set of pre-bid inventory filters to help marketers achieve brand-safe, impactful campaign delivery across CTV inventory.

3. “ISA working with BARC to create cross-screen measurement”
“Indian Society of Advertisers is working with BARC to create a cross-screen measurement system”, said Sunil Kataria, Chairman, ISA and CEO – India and SAARC, Raymond Lifestyle, at the third edition of ISA Global CEO Conference.

4. Reports: Apple Maps likely to show sponsored search ads
In a bid to increase its ad revenue, Apple is likely to include display search ads, rather than banner ads, on Apple Maps in the coming year, according to a report by Bloomberg. Apple has already begun work on introducing search ads in their Maps app.

5. YouTube to add watermarks on downloaded Shorts
Watermarks are being added to YouTube Shorts. That implies that if a creator makes a short video on YouTube, they won’t be able to download it and cross-post it to other platforms without a watermark from YouTube.