At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Headlines:

1. NBA & Dream11 Extend Partnership

The National Basketball Association (NBA) and Dream11 have extended their fantasy gaming partnership by offering the Women’s National Basketball Association (WNBA) and the G League to Dream11’s users in India. As per exchange4media, Dream11 now becomes the official fantasy partner of the NBA, WNBA and G League in India.

2. Whirlpool Assigns Digital Mandate to Pulp Strategy

Whirlpool of India has assigned its digital mandate to Pulp Strategy. As a part of the mandate, Pulp Strategy will handle the brand’s presence across all digital platforms, including building and managing technology, media planning, media buying, digital creative and content, and social media. According to The Economic Times, the digital agency will also be responsible for planning and executing new digital initiatives for the brand.

3. Wavemaker Appointed as Global Media Agency of ViacomCBS Networks International

Wavemaker has been appointed as the global media agency of record for leading global media and entertainment company ViacomCBS Networks International (VCNI), effective 1 February 2021.  As per campaign live, Wavemaker will handle media buying and planning for the company’s complete portfolio of linear channels and related networks in nearly all markets outside the U.S. including the U.K, and will handle data strategy and analytics, audience sciences and precision marketing related to its media buying and planning business.

4. Wondrlab Appoints Sandesh Shetty as Lead Integration Director – West, Experience Platform

Wondrlab has appointed Sandesh Shetty as Lead Integration Director – West, Experience Platform. As per adgully, he will report to Vandana Verma, Co-Founder and Managing Partner – Experience Platform at Wondrlab. In his new role, Sandesh will infuse new-age thinking with conventional mediums of experiential marketing, helping clients in India’s western regions win in these spaces.

5. Whatfix Appoints Supriya Goswami as VP, Product Marketing

Digital Adoption Platform, Whatfix has appointed Supriya Goswami as VP of Product Marketing. As per adgully, she will be leading product marketing teams across Whatfix’s global markets. Previously, Supriya was heading marketing at InMobi.