At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Today’s Top Stories:
1. Cannes Lions & WARC Launch ‘The Effectiveness Code’
Cannes Lions and WARC have unveiled ‘The Effectiveness Code’, a white paper presenting the results of a new study carried out by James Hurman and Peter Field, as reported by campaign India. Marketers seeking to maximise the impact of their creative work can now draw on a six-stage framework outlined in the report. Based on the analysis of nearly 5,000 case studies, it introduces the ‘Creative Effectiveness Ladder’, a schematic that establishes the levels of impact that creative marketing produces.
2. GroupM Unveils Global Mid-Year Media Forecast
GroupM has released its Global Mid-Year Media Forecast that details how COVID sharply transformed the global advertising economy from a 6.2% growth rate in 2019 to a double digit decline this year. The major factor that played a role in this decline is the coronavirus and its resulting lockdown, which has put the economy on hold, until a vaccine/cure is found. The report can be downloaded from GroupM’s website.
3. Former GSK Design Director Launches Design Consultancy
Former global design director of GSK Consumer Healthcare, Kishaloy Basu, has announced the launch of his design agency, Fruits Design. As per campaign India, Fruits Design is based in Delhi and has a presence across Singapore and UK. It specialises in delivering brand growth through design thinking customised to a brand’s ambition, vision and purpose. Prior to GSK, Basu was with J Walter Thompson as vice president and senior creative director.
4. Satya Paul Appoints Rajesh Pratap Singh As Chief Creative Director
Design label, Satya Paul has announced the appointment of Rajesh Pratap Singh as the chief creative director for the brand. As noted by The Economic Times, in his new role, Singh will oversee artistic direction for all Satya Paul collections for women and men and present his first in Fall/Winter 2020-21.
