At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Clubhouse Appoints Parijat Kaushik as Head of Partnerships, India
Clubhouse has appointed Parijat Kaushik as Head of Partnerships for India. As noted by exchange4media, Kaushik is the company’s first international employee. In this role, he will be responsible for scaling Clubhouse operations in the country. He joins Clubhouse from TikTok where he was South Asia Marketing Lead – TikTok & Resso besides managing entertainment partnerships for the platform in APAC.
2. OPRG Appoints Kiersten Zweibaum as Global Chief Growth and Marketing Officer
Omnicom Public Relations Group (OPRG), a division of Omnicom Group’s Communications Consultancy Network has appointed Kiersten Zweibaum as Global Chief Growth and Marketing Officer (CGMO). She is tasked with expanding relationships with existing clients, identifying and securing new clients, and enhancing the OPRG brand externally to attract both talent and clients. Zweibaum will report to Chris Foster, CEO of OPRG.
3. Myntra Launches ‘M-Live’
Myntra has launched ‘M-Live’, Myntra’s live video streaming and commerce platform, in a bid to get influencers and content creators to stream thousands of hours of video content monthly, prompting shoppers to buy its fashion and beauty products. As per livemint, the move thrusts Myntra into the newly emerging live streaming and social commerce market in India.
4. BBH Teams up with 5 Agencies to Launch ‘Unsigned Union’
BBH London has teamed up with Wieden & Kennedy London, Leo Burnett, Lucky Generals, Mother and New Commercial Arts to form a collective designed to foster, work with and celebrate emerging creative talent. As per campaign UK, it is called the “Unsigned Union”. The collective will promote emerging creative talent, giving them access to opportunities to develop their skills for employment in the advertising industry.
5. Outbrain Acquires ‘vi’
Ad-tech company Outbrain has acquired “vi”, a Swiss-based contextual video technology platform for digital and connected TV media owners. As per exchange4media, vi fits into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetization through relevant content and ads.
