At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News Today:
1. Flipkart To Invest Rs 1,500 Crores in Aditya Birla Fashion and Retail
Walmart-owned Flipkart Group has announced that it will be investing Rs 1,500 crores for a 7.8% stake in Aditya Birla Fashion and Retail Limited (ABFRL), through its investment vehicle, Flipkart Investments, according to livemint. Through this deal, Flipkart Group aims to strengthen the range of brands offered on its e-commerce platforms—Flipkart and Myntra—and deepen its relationship with ABFRL.
2. Facebook to Charge for Selected Services on Whatsapp Business
Facebook has announced that it will charge businesses for selected services on the WhatsApp Business app, as per exchange4media. The pricing details have not been revealed yet. Facebook said it will also add a shopping button on WhatsApp that will be functional in India later.
3. ASCI Announces Framework for Covid-19 Related Advertising
The Advertising Standards Council of India (ASCI) has come up with a framework for Covid-19 related advertising. The advisory has been laid down by the leading Indian self-regulatory body, to safeguard consumers from a slew of misleading pandemic-related claims that many brands might be making. As per The Drum, the move aims to provide necessary guard-rails, especially in the current vulnerable situation.
4. Instagram to Allow Brands to Create Product Tags
Instagram is now allowing brands to create product tags from scratch ahead of the holiday season. As per marketing interactive, the available formats for ads with product tags include photos, videos and carousels. Parent company, Facebook is also testing discount features which can allow brands to put products on sale, create offers that can be automatically applied or offer a discount on an item by letting customers apply a promo code.
