At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News Of The Day:
1. Viacom18 appoints Manjit Sachdev as Head – Content, Voot & Voot Select
Viacom18 has appointed Manjit Sachdev as Head – Content, Voot & Voot Select. Manjit, in her new role will lead the content team at Voot and will be responsible for driving the future original content strategy across the Advertising and Subscription businesses of Voot & Voot Select. As per exchange4media, she was driving content strategy for AltBalaji & Sony Entertainment prior to this.
2. Eros International Launches Global Parent Company, Eros STX Global
Eros International has launched its new global parent company name today — Eros STX Global Corporation. Eros International Plc and STX Entertainment merger was announced in July this year. According to exchange4media, the global studio will be spread across three continents in a bid to increase Eros International’s global footprint.
3. Discovery Acquires AdSparx
Discovery has acquired AdSparx, an ad tech start-up offering a cloud-based platform that provides ad insertion across live and on-demand streaming. As part of the acquisition, the company shall also onboard employees of Novix Media Technologies based in Pune. According to campaign India, Novix Media Technologies works with AdSparx and has a team of engineers that includes software engineers, QA, DevOps and support engineers.
4. Crossword PR Appoints Paras Kocchar As CMO
Crossword Public Relations has appointed Paras Kochhar as chief marketing officer. As reported by campaign India, Kochhar moves from Barbeque Nations where he was regional manager- marketing for North India.
5. Acer India Ropes In Sonu Sood As Brand Ambassador
Acer India has roped in actor Sonu Sood as its brand ambassador. The actor will be seen endorsing the brand’s range of products across media platforms. As noted by exchange4media, this association will help drive awareness about Acer’s commitment to improving people’s lives through technology.
