At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Umesh Krishna Quits Swiggy
Swiggy’s marketing director Umesh Krishna has decided to move on from the company. He was with the food delivery giant for more than 4 years. Prior to Swiggy, he was the marketing manager at Ola Cabs for 2 years.

2. Crayons Advertising Appoints Ranjan Saksena as Vice President
The Crayons Network has appointed Ranjan Saksena as vice president of Crayons Advertising. He will be responsible for leading the agency’s digital transformation and heading all its technological innovations. Saksena moves from Hakuhodo, where he was senior director – digital strategy and planning.  

3.Rediffusion Bags Creative Mandate of Cryptowire
Rediffusion has won the creative mandate of 63 Moons’ Cryptowire. The account was won following a multi-agency pitch. Rediffusion’s Mumbai office is working on the account with the first set of creatives been released.  

4. Hiveminds Bags Max Life Insurance’s Paid Marketing Mandate
Hiveminds Innovative Market Solutions has won the mandate to handle Max Life Insurance’s paid marketing portfolio. The account was won after a multi-agency pitch. HiveMinds’ mandate includes customer acquisition.