At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Cannes Lions Day 4: Cheil India Wins Silver Lion
On day 4 of Cannes Lions 2021, Cheil India won a Silver Lion for its ‘Now, Words Aren’t Just Heard’ campaign for Samsung while FCB Interface added a Bronze Lion for ‘The Punishing Signal’ campaign under Brand & Activation category. Dentsu Webchutney picked up a Bronze Lion for Vice Media’s ‘The 8-bit Journo’ campaign under the Mobile Lions category and another Bronze Lion for Swiggy Instamart’s ‘The Better Half Recipes’ campaign under the Creative eCommerce (cultural insight) category. Yesterday, Dentsu Webchutney bagged two Silver Lions in the Digital Craft and Entertainment categories while Ogilvy India won a Bronze Lion under Creative Data category for Mondelez’s #NotACadburyAd campaign.
2. Google & Jio to Launch ‘JioPhone Next’
Google and Jio have partnered to roll out a new smartphone called ‘JioPhone Next’. With this launch, the two technology organizations aim to address the unique needs of millions of smartphone users across India. As per exchange4media, ‘JioPhone Next’ will run on a special version of Android and come with language and translation features, a great camera and support for latest Android updates
3. SBI Awards Creative Mandate to Concept Communication
State Bank of India has awarded its creative mandate to Concept Communication. As reported by exchange4media, the mandate was won after a multi-agency pitch. The agency will work on strategy, positioning, brand identity, creative, and design for SBI’s initiatives across all media. This includes all internal communications and stakeholders’ communications.
4. Adfactors Launches ‘Mobility Practice’
Adfactors PR has launched the ‘Mobility Practice’, a specialist offering to help businesses manage the significant shifts taking place in the world of transportation. The practice will offer a full suite of public relations services across the spectrum, covering automotive, aerospace, railways, roadways, maritime & inland waterways and micro-mobility. As noted by exchange4media, the practice will be led by Srinivas Krishnan, Vice-President – Mobility.
