At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Reckitt Benckiser Rebrands as Reckitt
Reckitt Benckiser has rebranded as Reckitt. The rebrand, including a new visual identity, was created and overseen by Havas’ branding agency Conran Design Group. The new name and logo will be rolled out across all Reckitt’s touchpoints and platforms – internal and external, physical and digital.
2. RR Kabel Becomes Official Sponsor for KKR
Wire and cable manufacturer, RR Kabel is the official sponsor for Kolkata Knight Riders in the Indian Premier League this year. As reported by The Economic Times, the association involves RR Kabel as the leading trouser branding for all the KKR team players for IPL 2021. The company aims to reach audiences beyond physical and geographical boundaries, through this association.
3. ALTBalaji Awards Social Media Mandate to TheSmallBigIdea
ALTBalaji has awarded its social media mandate to digital marketing agency, TheSmallBigIdea, reports exchange4media. As part of the mandate, the agency will focus on leveraging ALTBalaji’s existing presence on social media platforms. The mandate also includes the agency to focus on conceptualizing and publishing content, and engaging with influencers on social media platforms to create a buzz about their path-breaking shows launching every month.
4. Denstu Wins William Grant & Sons’ APAC Business
Dentsu has been appointed as the agency partner for William Grant & Sons, an independent, family-owned Scottish company that distils Scotch whisky and other selected categories of spirits. The appointment is the result of an Asia Pacific (APAC) business consolidation which concluded at the end of 2020. This will see Dentsu driving omnichannel marketing for William Grant & Sons, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.
5. Discovery+ Partners with All3Media International
Discovery+, has announced a SVOD deal with independent distributor, All3Media International, as per exchange4media. With this partnership, Discovery+ has acquired more than 250 hours of premium, non-scripted content including Race Across the World, Naked Attraction, The Undateables and titles from All3Media International’s Gordon Ramsay portfolio.
