At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Invesco withdraws EGM requisition for Zee board reconstitution
Zee Entertainment Enterprises Ltd (ZEEL) witnessed the share price gain by 20% after its largest shareholder Invesco Developing Markets Fund decided not to pursue corporate action against the company.

2. Byju’s partners FIFA for Qatar 2022
Byju’s will leverage its rights to the FIFA World Cup 2022 emblem and assets and run promotions to connect with football fans around the world. According to a statement, Byju’s will also aim to create content with educational messages as part of its activation plan.

3. Instagram brings back chronological feed
Instagram has launched two new chronological tabs for Feed and users can switch between ‘Following’ and ‘Favorites’, to tailor their experience and view posts in a chronological order.

4. Saugato Bhowmik moves to Meta India
Meta announced the appointment of Saugato Bhowmik as director of CPG and auto verticals in India. He moves from Red Bull where he was Chief Marketing Officer.

5. Swati Bhattacharya added to The One Club for Creativity’s board
Swati Bhattacharya, Creative Chairperson, FCB India, is among a group of 21 global creative leaders who will begin three-year terms on the international board of The One Club for Creativity.