At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Amazon Launches Prime Video Channels in India
Amazon has launched Prime Video Channels in India, allowing its customers to subscribe to eight streaming services including Discovery+, ErosNow, Hoichoi, Mubi, DocuBay, Lionsgate Play, manoramaMax and ShortsTV. As per TechCrunch, the new offering makes it easier for users to login to single platform (Prime website or app) and pay for additional streaming services. With this move, the company aims to win more customers in India.
2. Publicis Media Appoints Rajiv Gopinath as Chief Product and Solutions Officer and Ajit Gurnani as Chief Growth Officer, Media Services
Publicis Media Services has appointed Rajiv Gopinath as Chief Product and Solutions Officer and Ajit Gurnani as Chief Growth Officer, Media Services. As reported by afaqs, the structure is strategically built to encompass clients and drive the synergies between data, tech and digital to deliver scaled media solutions. This is part of the agency’s efforts to create and maintain competitive advantage and single-minded focus on new-business development.
3. Initiative Names James Smyllie as APAC President
IPG Mediabrands agency Initiative has named James Smyllie as APAC president. Smyllie joins from Essence where he was senior vice president and head of media for the region. As noted by The Economic Times, he will take on his new role from 29 November 2021 and will report to Amy Armstrong, global chief executive officer of Initiative.
4. Jio Platforms Appoints Sandeep Balani
Jio Platforms has appointed Sandeep Balani to lead supply across e-commerce, gaming, OTT and news, as per exchange4media. Balani joins from Outbrain where he worked as Head of India, managing both the Publisher and Advertiser sides of the business in the region.
5. Practo Ropes in Rahul Dravid as Brand Ambassador
Practo has roped in Rahul Dravid as its first brand ambassador. As part of a digital campaign, the cricketer will be endorsing secondary care procedures under Practo Care Surgeries. As reported by exchange4media, the ad film will air on digital media platforms like Disney+Hotstar, ZEE5, SonyLiv, Voot, MX Player, YouTube, Facebook and Instagram.
