At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News Today
1. KKR Picks Up 1.28% Stake In Reliance Retail For ₹5,550 Cr
Reliance Industries has raised Rs 5550 crore by selling a 1.28% stake in its retail business to US private equity (PE) firm, KKR and Co. As reported by livemint, California-based PE fund, Silver Lake has also picked up a 1.75% stake in Reliance Retail Ventures Limited (RRVL) for Rs 7500 crore. This brings the total funding to Rs 13050 crore and follows a record Rs 1,52,056 crore of investments into its digital assets unit, Jio Platforms, earlier this year.
2. Facebook Ties Up With Matrix Partners India
Facebook has tied-up with early stage VC fund Matrix Partners to scale small businesses in India by providing them with timely digital skilling support. According to exchange4media, the tie-up is a part of Facebook’s VC Brand Incubator Program that collaborates with venture capital funds to help early-stage small and medium businesses (SMBs) to maximize their digital potential. Over the last one year, Facebook has also collaborated with five other VC Funds – Sauce.VC, Fireside Ventures, SAIF Partners, Sequoia Capital and DSG Ventures.
3. Honda Cars Calls For Digital Pitch
Honda Cars has called for a digital pitch, as per exchange4media. The account size is expected to be between Rs 50 to Rs 100 crore. The media mandate of Honda Cars has been with dX Cubic under Dentsu X, which is part of the Dentsu Aegis Network since April 2019. Prior to that, the account was with GroupM since 2015.
4. YouTube Introduces Measures To Battle Misinformation
YouTube has introduced a few new measures to battle the flow of misinformation leading into the 2020 U.S. election. The video sharing site will begin attaching a box with vetted facts about mail-in voting on videos that discuss the topic. As reported by TechCrunch, YouTube rolled these info panels out in 2018 and this year expanded them to address misinformation around COVID-19.
