At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. MIB: Regulation In Interest Of Sovereignty
The Ministry of Information and Broadcasting (MIB) has issued an advisory saying that the central government may regulate or prohibit the transmission of any channel or programme, if it considers it necessary or expedient to do so in the interest of the country’s sovereignty.

2. India Today Group launches Karnataka Tak
India Today Group launched the Karnataka focussed channel, Karnataka Tak. A regional channel, Karnataka Tak aims to cater the Kannada-speaking population with content offerings in their native language.

3. Havas Media Group launches Havas Market in India
Havas Media Group India has announced the launch of Havas Market, a full-service e-commerce offering that aims to empower consumers in their shopping journey, providing meaningful e-retail experiences and generating incremental business for brands.

4. Discovery India assumes new corporate identity as Warner Bros Discovery
Discovery Communications India has assumed a new identity as Warner Bros Discovery. According to sources, the process of integrating WarnerMedia India into Warner Bros Discovery India will begin soon.

5. IG Updates: Products Tagging & Ranking For Originality
Instagram has released two updates significantly changing the user experience – ranking algorithms that prioritise original content and enabling product tagging on posts that improve product discovery.