At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. McDonald’s Names Morgan Flatley as Global CMO
McDonald’s has promoted Morgan Flatley to global chief marketing officer, effective 1 November 2021. As per campaign India, she is assuming the role after having served as chief marketing and digital customer experience officer for McDonald’s USA. As global CMO, Flatley will oversee the global brand, menu strategy, family marketing, media partnerships and customer and business insights.
2. Ruder Finn India Launches ‘RF Thunder’
Ruder Finn India has launched a communications consultancy, RF Thunder, that looks to bring together ‘The Art and Science of Engagement’. RF Thunder will integrate digital, design, and advocacy services with the aim of shaping perceptions and to influence public opinion, by creating meaningful and relevant experiences. As reported by campaign India, the new entity will be led by Suvir Paul, who has joined as executive vice president.
3. Xiaomi Drops ‘Mi’ from its Branding
Xiaomi has announced that it is dropping ‘Mi’ from its branding. Xiaomi’s product series ‘Mi’ will be renamed to ‘Xiaomi’. According to afaqs, this change will unify the brand’s global brand presence and close the perception gap between the brand and its products.
4. Gautam Mehra, CEO, dentsu Programmatic & Chief Data Officer, dentsu Asia Pacific, Quits
Gautam Mehra, CEO, dentsu Programmatic and chief data officer, dentsu Asia Pacific, is moving on from the organisation. As reported by The Economic Times, he was also in charge of Dentsu’s content generation engine and has been in the Dentsu system since 2014 where he was the business head – social media division at iProspect Communicate 2.
5. Rahul Vaidya Joins Rediffusion as Business Lead
Rahul Vaidya has joined Rediffusion to head its ‘Bombay 3’ unit. Vaidya moves after an entrepreneurial stint during which he founded Abstraction Advertising Services. As per campaign India, He has also been director at Fusion Events.
