At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. ICC Announces Global Streaming Partnership with IMG

The International Cricket Council today announced that for the first time ever 541 pathway event matches across three ICC World Cups will be live streamed globally in partnership with IMG. As per exchange4media, the live streaming deal, which is up until April 2023, will enable fans to watch all qualifying matches to three ICC World Cups. The partnership will also deliver vital content for ICC digital channels providing the opportunity to deepen engagement with existing fans and attract new fans from around the world.

2. RP Sanjiv Goenka Group Appoints Yogesh Tewari as Vice President Marketing, FMCG division

RP Sanjiv Goenka Group has appointed Yogesh Tewari as its Vice President Marketing, FMCG division. Tewari joins the FMCG group from Mars Wrigley where he was working as director marketing and customer marketing and worked there for around 8 years. As per afaqs, Yogesh joined the company as marketing director in 2013 as head of marketing and customer marketing for Mars Chocolate.

3. MX Player Ropes in Siddharth Mantri as Senior VP – Product

MX Player has roped in Siddharth Mantri as Senior VP – Product. As part of his new role, he will be leading the product vision and strategy for brand MX Player across OTT Video, Music, Games and Short Format Video Platform – MX Takatak. According to afaqs, he will also lead product development and analytics in India, China and Singapore and will craft the product vision and roadmap for MX businesses worldwide.