At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. GroupM Hands MA Parthasarathy & Amin Lakhani New Roles
GroupM has appointed Parthasarathy Mandayam as the Chief Strategy Officer, GroupM South Asia and elevated Amin Lakhani to the role of Chief Executive Officer, Mindshare South Asia. As part of his new role, Mandayam will channel data, technology and consumer understanding to chart the growth and transformation agenda of the agency. Meanwhile, Lakhani will drive Mindshare ‘Good Growth’ for clients with new age data, technology, creativity, research, consulting, and products.

2. Puneet Kapoor Joins Ogilvy as CCO; Mahesh Gharat and Kiran Anthony Move On
Ogilvy India has appointed Puneet Kapoor as Chief Creative Officer (Bengaluru). He will be leading Ogilvy’s South India operations. This is Kapoor’s second stint with Ogilvy. The news comes after Ogilvy India announced the departure of Mahesh Gharat and Kiran Anthony who were leading Ogilvy’s South India operations as chief creative officers for the region.

3. Mindshare India Appoints Sindhu Raghavan as Principal Partner- Planning & Exchange Strategy
Mindshare India has appointed Sindhu Raghavan as Principal Partner- Planning & Exchange Strategy. This is Sindhu’s second association with the company. Prior to this, Sindhu was associated with Bennett and Coleman Group in their Brand Capital Division and with Times of India’s pricing Insights & Analytics Team.

4. Sheena Kapoor Joins ICICI Lombard as Head – Marketing, Corp Comm & CSR
ICICI Lombard has appointed Sheena Kapoor as its new Head – Marketing, Corporate Communications and CSR. In this role, Sheena will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all company product lines and geographies. Kapoor joins from Edelweiss Financial Services where she was Head – Corporate Marketing.

5. Google To Block Ad Targeting For People Under 18
Google will soon block ad targeting based on the age, gender or interests of people under 18, as the tech giant faces scrutiny over targeted advertisements being pushed via its platforms. The company said that in 2022, it will focus on strengthening protections for vulnerable groups and delivering new ways to put users in control of their ad experiences. Currently, users can turn off sensitive ads related to alcohol or gambling on YouTube, reports The Economic Times.