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Melt Update | 25 July | Hansa: Amitabh Bachchan most recognised celebrity and MORE

melt, July 25, 2022

Meanwhile, Disney Star has secured the broadcast and digital streaming rights to telecast Australian cricket in India.

Top News:

1. Hansa: Amitabh Bachchan most recognised celebrity
Hansa Research’s Brand Endorser Report has ranked Amitabh Bachchan as the most recognised celebrity in the country with a very high all India rank. Bachchan leads among the likes of MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan, etc.

2. Twitter ad revenue slows down
Revenue of $1.18 billion in the three months ending June 30 was 11% below analyst expectations and down from a 16% growth rate in the first quarter. Advertising revenue rose 2% year over year to $1.08 billion.

3. LinkedIn introduces Native Carousel Post
Within the LinkedIn update, users will now have the option to create a carousel post. Users will be guided through the carousel creation process, allowing them to select various still images and/or video clips to include in their post.

4. Sudhir Das joines Dentsu Creative India as ECD
Dentsu Creative India has announced the appointment of Sudhir Das as Executive Creative Director. Das will be based in Bengaluru and report to Arjuna Gaur, CCO, Dentsu Webchutney and dentsuMB. He moves from Ola, where he was copy head.

5. Disney Star pads up for Cricket Australia
Disney Star has secured the broadcast and digital streaming rights to telecast Australian cricket in India and other territories across Asia. The deal comes into effect in 2023-24 and will telecast all international matches, as per media reports.