At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News Of The Day:
1. ITC Limited To Acquire Sunrise Foods
FMCG major, ITC Limited is all set to acquire 100% of the equity share capital of Kolkata based packaged spice makers, Sunrise Foods. Sunrise Foods is a seventy-year-old brand that dominates the market in the packaged spices category in eastern India.As per BloombergQuint, this move by ITC is an attempt to strengthen its food business and compete with rivals such as Hindustan Unilever, Pepsico and Britannia.
2. Zomato Elevates Mohit Gupta As Co-Founder
Zomato has elevated Mohit Gupta as its co-founder. The CEO of the food delivery platform now becomes its fourth co-founder. Gupta has been with Zomato since the last two years and as per exchange4media, the platform touched the 40 million monthly order volume under his leadership.
3. Salman Khan Launches ‘FRSH’
Salman Khan has launched a new grooming and personal care brand called FRSH which has rolled out its first set of products in the hand sanitiser space. FRSH is a joint venture with Scentials World — a company focusing on celebrity-led grooming brands. The brand will also be rolling out deodorants, body wipes and perfumes in the near future. As noted by CNBC, FRSH will first be launched online before being available at stores.
4. Disney+ Hotstar Appoints Anant Patel As Marketing Director
Disney+ Hotstar has roped in MakeMyTrip’s Anant Patel as its Marketing Director. According to exchange4media, he takes over as head of digital marketing at the OTT platform after a four-year stint with MakeMyTrip where his last position was as Associate Director, Marketing.
5. MakeMyTrip Ropes In Somil Agrawal As Director Of Marketing
Meanwhile, MakeMyTrip has appointed Somil Agrawal as the director of marketing, as mentioned by afaqs. Agrawal will also be working as the head of customer lifecycle management and the loyalty program at Makemytrip.