At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Of The Day:
1. IBF Appoints K. Madhavan As New President
The Indian Broadcasting Foundation (IBF) Board has elected Star & Disney India’s Managing Director, K. Madhavan as the Foundation’s new President. He will succeed NP Singh, India MD and CEO, Sony Pictures Networks, who held the position for two years. As per afaqs, K. Madhavan has been an active member of IBF since 2012 and is also the Chair of CII’s National Committee on media and entertainment for the ongoing year.
2. Arvind Kumar, Executive Director Of The Advertising Club Bangalore, Is No More
Arvind Kumar, executive director of the Advertising Club Bangalore, is no more. As reported by The Economic Times, he was responsible for bringing the regional advertising body into the national limelight. Kumar was instrumental in driving Ad Club Bangalore’s integrated initiatives with all the leading Ad Clubs of the country from Ad Club Mumbai to the Ad Clubs of South India. He also worked with industry experts & bodies for the benefit of the advertising and marketing fraternity.
3. GroupM & Facebook Launch A Media Playbook
GroupM and Facebook have come together to launch an industry-first media playbook for advertisers and marketers to adapt to the dramatic change in consumer behaviour as a result of COVID-19. As noted by exchange4media, the ‘Turn The Tide’ media playbook offers a perspective on the evolving consumer and media landscape, and recommends media strategies that businesses can deploy to drive efficient outcomes.
4. Amazon Launches A New Game Streaming Service – Luna
Amazon has announced a new game streaming service called ‘Luna’. According to TechCrunch, it is available starting today at an early access price of $5.99 per month. Subscribers will be able to play games across PC, Mac and iOS, with more than 50 games in the library.
5. Ceat Tyres Ropes in Aamir Khan As Brand Ambassador
Ceat Tyres has signed Aamir Khan as its brand ambassador for two years. As part of an integrated marketing campaign, Aamir Khan will feature in two commercials during the course of the IPL 2020 to promote Ceat’s SecuraDrive range of car tyres.
