Top News:

1. Mastercard title sponsor for all BCCI matches
Mastercard will replace PayTM as title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI). Mastercard will be assigned the rights till 2023, and will continue to pay ₹3.8 crore.

2. Anand Chakravarthy to join Omnicom Media Group India
Omnicom Media Group (OMG) India has announced the appointment of Anand Chakravarthy as Chief Growth Officer. Chakravarthy moves from Results and Outcomes, a start-up at which he was Co-Founder.

3. Nike splits media biz with Initiative & PMG
Nike has ended the global media review that began in December with business being split across IPG Mediabrands’ Initiative and Texas based independent agency PMG. Wieden + Kennedy, Nike’s creative AoR, previously handled media planning in North America.

4. Snap disappoints with Q2 results
Snap Inc’s growth rate decreased significantly in Q2 as it continued to struggle with privacy and financial headwinds. The parent company of Snapchat posted 13% YoY revenue growth in Q2 to $1.1 billion — compared to a 38% growth rate in Q1 and 116% in Q2 2021.

5. Star Bharat unveils refreshed brand identity
Star Bharat has unveiled a refreshed brand identity, with the tagline – Dil Deke Dekho Zara. The new brand identity represents the emotion of following one’s heart. The channel will now position itself as a one-stop destination for content themed around romance.