At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Mahindra & Mahindra Appoints Anish Shah as MD & Chief Executive
Mahindra and Mahindra Ltd has appointed Anish Shah as the managing director and chief executive, effective from 2 April 2021. Shah will oversee operations of all Mahindra Group companies along with the automobile and tractor manufacturing businesses and will take over from Pawan Goenka. As per livemint, he is currently serving as the deputy managing director and chief financial officer of Mahindra.
2. Delhi Capitals Announces Cornitos as Official Partner for IPL
Delhi Capitals has announced premium nachos brand Cornitos as one of the team’s Official Partners for the upcoming edition of the Indian Premier League. According to exchange4media, the Cornitos logo will be worn by the team on its official playing and training jersey.
3. Trucaller Appoints Rishit Jhunjhunwala as MD, India
Truecaller has appointed Rishit Jhunjhunwala as managing director for its operations in India. As per campaign india, Jhunjhunwala moves from Truecaller Sweden, the company’s headquarters, where he was chief product officer. While he relocates to India, he will continue as chief product officer. He replaces Sandeep Patil who moved on from the company last year.
4. Snap Launches First Original Series, ‘Phone Swap India’
Snap has launched its first original series in India titled ‘Phone Swap India’ premiering 27 March 2021. As reported by exchange4media, ‘Phone Swap’ is one of the oldest Snap Originals, now in its 12th season. Produced and filmed in the heart of Mumbai by Colosceum Media, this new series was created in partnership with Team Whistle.
5. Google Signs Licensing Deals with Numerous Italian Media Publishers
Google has announced that it has signed licensing deals with numerous Italian media publishers to pay for news content, in its latest move to tamp down media anger over lost advertising revenue. As noted by The Economic Times, the deal will give Italian publishers access to the Google News Showcase programme, which sees it pay outlets for a selection of enriched content.
