At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. PHD Appoints Chris Stephenson as Global CMO
PHD has appointed Chris Stephenson as its worldwide chief marketing officer after two decades as a strategist and planner at the global media network. Stephenson will be responsible for the strategic direction of the network’s external and internal marketing and how this aligns to its business development goals. He will report to PHD worldwide CEO Philippa Brown.

2. Amazon, Asian Paints & Tata Tea Top Purposeful Brands Ranking
Amazon, Tata Tea and Asian Paints emerged as the most purposeful brands in India across technology, fast moving consumer goods (FMCG) and in non-FMCG categories respectively, according to the findings of Kantar’s BrandZ India 2021 report. Within the technology ranking, Amazon leads the index followed by Zomato and YouTube. Tata Tea leads the FMCG category followed by Hindustan Unilever’s detergent brand Surf Excel, tea brand Taj Mahal, Marico’s Parachute and Nestle India’s Maggi both in fourth position. The non-FMCG ranking is dominated by telecom brands, with Samsung and Jio jointly ranked number two, followed by MRF, Tata Housing and Airtel.

3. Popeyes Appoints Tanushri Rastogi as APAC Marketing Lead
Popeyes has appointed Tanushri Rastogi as marketing lead for Asia Pacific, reports marketing interactive. She will be reporting to Asia Pacific GM Benjamin Klitus. Rastogi most recently spent nearly four years at Burger King Indonesia.

4. upGrad Consolidates Indian Subsidiaries
upGrad has consolidated its three Indian subsidiaries, in a bid to become a global integrated ‘LifeLong Learning’ company. According to The Economic Times, the company has merged its three subsidiaries – upGrad Campus, upGrad Jeet and KnowledgeHut. The merged entity would cover the entire gamut