At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News
1. DDB Mudra Group Launches The Phyllis India Project
The DDB Mudra Group has launched The Phyllis India Project, to encourage women in the company to thrive in leadership roles and drive professional growth. The project involves a year-long mentorship program, which will include a customised career plan for each participant based on their goals and development areas. As per campaign India, it will also help them navigate mental and societal challenges around themes such as experiencing motherhood guilt-free, overcoming the imposter syndrome, to name a few.
2. Kinnect Bags Ceat Tyres’ Digital Media Mandate
Kinnect has won Ceat Tyres’ digital media mandate. The agency will focus on social media management, creative communications, web development, as well as influencer outreach requirements to drive brand awareness. The account was won following a multi-agency pitch.
3. The Mavericks India Wins Razorpay’s National PR Mandate
The Mavericks India has won the national PR mandate for Razorpay. The mandate includes strategic media outreach, integrated campaign planning and execution, and strategic counsel for the brand. Set up in 2014 by IIT-Roorkee alumni Harshil Mathur and Shashank Kumar, Razorpay is a full-stack financial services company and a recently crowned Unicorn.
4. CleverTap Appoints Vikrant Chowdhury as Chief Growth Officer
CleverTap has appointed Vikrant Chowdhary as chief growth officer. In this new role, Chowdhary will be responsible for the integrated go-to-market strategy globally across all commercial and enterprise segments. As noted by campaign India, CleverTap is a user engagement and retention platform.