At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Twitter Acquires Revue

Twitter has acquired newsletter publishing platform, Revue for an undisclosed amount, as it looks to foray into long-form content and subscription-oriented products. Post the acquisition, Twitter will be making Revue’s Pro features available for free to all accounts and will be lowering the cut it takes from paid newsletters to 5% from the current 6% fee. As reported by The Economic Times, Revue will continue to remain as a standalone service within Twitter, with its team focused on improving the ways writers create their newsletters, build their audience and get paid for their work.

2. RIL Rebrands Sports & Lifestyle Business To ‘RISE Worldwide’

Reliance Industries has announced the rebranding of its sports and lifestyle business to ‘RISE Worldwide Limited’ as it independently ventures into the industry in India and globally. As per The Economic Times, RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance.

3. CavinKare Launches Fruit-Based Carbonated Drinks

FMCG major CavinKare has launched a series of fruit-based carbonated drinks. According to afaqs, the newly launched drinks are among the company’s first series of packaged drinks infused with immunity supporting ingredients. Set to be available across markets in South India, the range of drinks are launched under four different variants – Chillout, Fremon, Runge and Joozy Cola.

4. Soch Apparels Appoints Salloni Arora Nanda as Head of Marketing

Ethnic wear brand Soch Apparels has appointed Salloni Arora Nanda as the Head of Marketing. In her new role, Salloni will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India. As per exchange4media, Salloni joins Soch from Forever 21 where was GM and Head of Marketing.