At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Disney+ Hotstar Launches Mobile-only Plan

Disney+ Hotstar has announced the launch of a mobile-only plan starting September 2021. The service will be available for Rs499 per year for a single device, Rs899 per year across two devices and for Rs1,499 per year across four devices. This is the third foreign service to introduce a mobile-only plan for India after Netflix and Amazon Prime.

2. OMD India Appoints Udhayakumar Pasupathi as Chennai Lead

OMD India has appointed Udhayakumar Pasupathi as lead at the company’s Chennai office. Pasupathi will report to Sulina Menon, chief client officer, OMD India. As per campaign India, he moves from Mindshare where he spent nine years.

3. Disney+ Hotstar EVP – Ad Sales Gaurav Kanwal Quits

Disney+ Hotstar EVP – Ad Sales Gaurav Kanwal has quit the company after a 2.5-year stint, according to campaign India. As the Head of New Business, Kanwal was responsible for identifying new avenues to drive ad revenue for Disney+ Hotstar. Prior to that, he was Head – SMB & Channel Sales, South Asia at Adobe.

4. Wavemaker India Bags Paragon Footwear’s Media Mandate

Wavemaker India has bagged Paragon Footwear’s media mandate following a multi-agency pitch. The mandate comprises traditional media and content including social creative and digital. The account will be handled from Wavemaker’s Bengaluru office.