At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Headlines Today:
1. Google India’s Net Profit Sees 24% Rise In FY20
Google India has recorded Rs 5593.8 crore as revenue for FY20 with a total income of Rs 4,147 crore. The net profit has seen a 24% rise in FY20 as compared to the previous fiscal. As reported by exchange4media, Google’s advertising revenue has contributed to about 27% share in the turnover.
2. Cheil India Ropes In Akila Jayaraman As Vice President
Cheil India has roped in Akila Jayaraman as vice president, as per afaqs. In her current role, she will be leading the media efforts for Samsung India across all categories. Previously, she was working with Essence as Associate Vice President.
3. Kellongg’s India Launches Ready-To-Eat Upma
After corn flakes, chocos, oats and muesli, Kellogg’s India has launched ready-to-eat-in-3-minutes ‘Upma’ in two flavours: Nutty Rava and Veggie Masala Burst. According to afaqs, the product is available across e-commerce platforms and offline stores for Rs 20/pack. The product description on Amazon mentions it as ‘Mom like Food’.
4. Hero MotoCorp Appoints Michael Clarke As COO
Hero MotoCorp has appointed global mobility expert Michael Clarke to the newly created position of Chief Operating Officer (COO), with the additional role of Chief Human Resources Officer (CHRO). Mike will join Hero MotoCorp effective 1 January 2021 and report to Dr. Pawan Munjal, Chairman & CEO of Hero MotoCorp. As noted by exchange4media, he will be based out of India.
5. Facebook Ad Tool Bug Affects Thousands Of Advertisers
Facebook in US is offering millions of dollars in credits to compensate some affected advertisers after it quietly reported about a code error in its ad metric tool that went unfixed for as long as 12 months. As per The Economic Times, the code error has affected several thousand advertisers. The compensation being offered by Facebook is for “miscalculating the number of sales derived from ad impressions”.
