At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. PHD Worldwide CMO Steps Down
PHD Worldwide chief marketing and communications officer Avril Canavan is leaving after 11 years at the agency. According to campaign UK, Canavan is departing the network to spend more time with her family and to work on consulting and personal projects. Her replacement will be announced in November.
2. Dabur India Launches ‘Dabur Baby Super Pants’ Diapers
Dabur India has expanded its Baby Care portfolio with the launch of ‘Dabur Baby Super Pants’ Diapers. The product will be launched on Flipkart during their Big Sale Day. As per afaqs, Dabur Baby Super Pants will be available in 3 sizes and priced at Rs 549 each.
3. GroupM Appoints Ritika Taneja as Head, E-commerce
GroupM India has appointed Ritika Taneja as head of e-commerce. As noted by campaign India, Taneja moves from Snapdeal where she was senior director – business. At GroupM India, she will be leading the e-commerce product offerings to clients and will also be responsible for co-creating the e-commerce vision and strategy charter for the group.
4. Amway India Ropes in Amitabh Bachchan as Brand Ambassador
Amway India has roped in Amitabh Bachchan as its brand ambassador. As a part of the association, Bachchan will endorse the brand Amway and the Nutrilite range of products across all platforms, encourage women and youth empowerment through guided entrepreneurship thereby reinforcing Amway’s vision of helping people live healthier and better lives.
5. Levi’s appoints Sanjeev Mohanty as SVP & MD, US Canada
Levi Strauss and Co. has handed Sanjeev Mohanty the additional role of senior vice president and managing director for US and Canada. As noted by campaign India, he is currently the senior vice president and managing director of South Asia-Middle East and Africa. In his new role, Mohanty will be responsible for the commercial operations cluster, spanning all brands and channels
