At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Today’s Top News:

1. TCL Becomes Sunrisers Hyderabad’s Official Sponsor

Television brand and consumer electronics company, TCL has announced its partnership with Sunrisers Hyderabad as its official sponsor for the Indian Premier League. As noted by The Economic Times, TCL will be a team sponsor for the IPL 2020 with a view to enhance the country-wide passion for cricket while entertaining a larger section of sports fans.

2. Coca-Cola To Cut Workforce

Coca-Cola said that it would nearly halve its operating units and offer voluntary separation to 4000 workers as it battles a hit to sales from the COVID-19 pandemic. The company said it would have 9 nine operating units that would sit under four geographical segments, along with global ventures and bottling investments divisions, compared with its current model that includes 17 business units. According to livemint, the company did not provide details on the total planned workforce reduction.

3. PUMA Appoints Shreya Sachdev As The Head Of Marketing & Strategic Initiatives

PUMA has appointed Shreya Sachdev as the Head of Marketing and Strategic Initiatives. As reported by exchange4media, she will be responsible for leading creative, brand marketing and managing brand personalities in addition to her current role of heading Strategic Initiatives. Sachdev will continue to report to Abhishek Ganguly, General Manager PUMA India and Southeast Asia and will be a part of the company’s leadership team.

4. FoxyMoron Promotes Prachi Bali As National Head, Client Partnerships

FoxyMoron, has promoted Prachi Bali as national head, client partnerships. In this role, Prachi will be handling the agency’s key client partnerships across Mumbai, Delhi and Bangalore while continuing to retain her role as the agency’s business head, North. As per afaqs, Prachi will report into Pratik Gupta and Suveer Bajaj, co-founders Zoo Media and FoxyMoron, in this new role.