At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Twitter & Facebook Stop Ads amid Russia-Ukraine Conflict
Twitter is putting a temporary hold on advertisements in Ukraine and Russia to ensure the visibility of public safety information. The social network said that it is proactively reviewing tweets to detect “platform manipulation” and is taking “enforcement action” against them. Meanwhile, Facebook is blocking state-run Russian media outlets from advertising and monetizing content on the platform amid the ongoing conflict. The platform has also established a Special Operations Centre to help the network monitor and respond to the developing conflict.
2. Google Launches ‘Play Pass’ to Offer Over 1000 Apps Without Ads
Google has launched a ‘Play Pass’ section in Play store which will offer consumers over 1000 apps and games without advertisements and access to their premium features on a fixed monthly or annual charge. The Play Pass collection will include titles from sports, puzzles, or action games like Jungle Adventures, World Cricket Battle 2, and Monument Valley. Users can get started with a one-month trial and subscribe for Rs 99 per month or Rs 889 for the year.
3. Tech Mahindra Launches TechMVerse
Tech Mahindra has forayed into the metaverse with the launch of TechMVerse, its metaverse practice to deliver interactive and immersive experiences for its customers. The company said that initially, the operations will be spread across four hubs – Dallas, London, Pune, and Hyderabad. Tech Mahindra also plans to hire and train about 1000 people dedicated for the TechMVerse in the first year.
4. upGrad Signs Amitabh Bachchan as Brand Ambassador
upGrad has signed Amitabh Bachchan as the official brand ambassador. As a part of the partnership, Bachchan will be seen supporting upGrad’s brand value through endorsements and promotions of services, while emphasizing the importance of life-long learning for progressive career growth.
5. Viral Pitch Bags Lotus Herbal’s Influencer Marketing Mandate
Beauty brand Lotus Herbals has partnered with influencer marketing platform Viral Pitch to promote its skincare range of facial kits. Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers.