At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Meta Partners with FICCI to Support Women-led SMBs Across India
Meta, under its #SheMeansBusiness program has partnered with FICCI’s ‘Empowering the Greater 50%’ to support 5 lakh women-led small businesses across India. As per exchange4media, the announcement was made during Meta’s inaugural National Women Entrepreneurship Summit to encourage industry dialogue and steps to support the MSMEs across sectors. Meta created #SheMeansBusiness program in 2016 to be a space for entrepreneurial women to make valuable connections, share advice and move forward together.

2. Kia India Appoints MyungSik Sohn as Chief Sales Officer
Kia India has appointed MyungSik Sohn as Chief Sales Officer (CSO). In his new role, Sohn will oversee the planning and execution of sales strategies aimed at driving growth. He has been associated with Kia Corporation for 27 years, and during his last position, he served as General Manager in the China.

3. OMD Mudramax Launches Media Buying Tool ‘Bingo’
OMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo’, an AI-backed media buying tool focused on emerging brands and enterprise clients. Bingo helps marketers achieve their brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention. This also includes media buying platforms such as Google Ads, Facebook, Yahoo and more.

4. Liqvd Asia Appoints Anish Varghese as Chief Creative Officer
Liqvd Asia has appointed Anish Varghese as its Chief Creative Officer. In this role, Anish will be responsible for accelerating Liqvd Asia’s creative businesses as well as championing creativity within and beyond the company. His last full-time stint was with Isobar where he was chief creative officer.