Top News:

1. PubMatic partners with Silverpush
PubMatic and Silverpush have entered a strategic partnership that will enable brands and advertisers across APAC to better connect with their target audiences through data-driven advertising.

2. DDB Mudra ropes in Saad Khan
Saad Khan has joined DDB Mudra as President and Managing Partner – Growth & Strategy. Khan will lead business and build on strategic capabilities for the West region of the Group.

3. Report: Ad Sales & Penetration for Jio Cinema VS Star India at IPL23
A report by Media Partners Asia expects Jio Cinema to achieve penetration of 20-30 million that will drive an estimated $330 to $350 million in ad sales during IPL23. As for Star India, the report says the broadcaster’s ad sales are expected to reach $200 to $220 million.

4. JioCinema claims 10mn+ viewers for WPL final
The final match of the inaugural season of Women’s Premier League between Mumbai Indians and Delhi Capitals saw over 10 million viewers tuning in, as per JioCinema’s claims.

5. Star Sports launches ‘Subtitled Feed’
Star Sports has launched a ‘Subtitled Feed’ for the hearing impaired. The new innovative feature will provide live match commentary subtitles, catering to the needs of differently-abled fans.