At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Stories Today:

1. Godrej Consumer Products Launches Godrej ProClean

Godrej Consumer Products Limited (GCPL) has forayed into the home cleaning products segment with the launch of Godrej ProClean, a brand of surface cleaning and disinfecting solutions. ProClean aims to cater to the rising demand for home hygiene products especially in the current context where there is emphasis on products that offer protection against germs. As reported by afaqs, the brand’s USP is its ‘best quality at best price’ offering.

2. MX TakaTak Launches Creator Fund

MX TakaTak has launched a new initiative for creators – the MX TakaTak Creator Fund to encourage India’s talented and innovative set of established and emerging creators to create engaging, impactful and inspiring content on the platform. As per exchange4media, the fund will deploy INR 1 billion (Rs. 100 crore) for creators. The MX TakaTak Creator Fund will support creators of all sizes and backgrounds.

3. Pine Labs Appoints Tanya Naik as Head of Omnichannel

Pine Labs has appointed Tanya Naik as the Head of Omnichannel, according to exchange4media. A part of the founding team at PayPal in India, Tanya comes with more than a decade of experience in the banking and payments space.