Top News:

1. Google delays cookie-cutting deadline to 2024
Google has once again announced that it will delay ending third-party cookies in advertising, pushing back the deadline to 2024. The tech giant received feedback that the industry has asked for a longer time to test Google’s new Privacy Sandbox technologies.

2. ZEEL launches ZEE Brand Works
Zee Entertainment Enterprises Limited (ZEEL) has introduced ZEE Brand Works, and will offer brands and marketers an enhanced and direct access to reach, connect and engage with the right audience through ZEE’s portfolio.

3. Nestle India acquires Purina, launches Gerber
Nestle India announced the acquisition of pet food maker Purina Petcare for ₹123. 5 crore, and the launch of its global child nutrition brand Gerber. Purina is a pet food brand owned by Nestle globally. Purina Petcare was launched in India in 2017 as a separate entity.

4. Rural India driving Internet growth
Rural India is driving growth in internet users, with their number rising to 351 million in 2021, while it was 341 million in urban regions, according to a report by IAMAI and data analytics firm Kantar. Urban internet penetration has remained between 66% and 69% since 2019.

5. PepsiCo India moves media mandate to Publicis Groupe
PepsiCo India has assigned its media mandate to Publicis Groupe India after a multi-agency pitch. This follows PepsiCo India ending its three-decade long association with WPP, after the latter bagged Coca-Cola’s marketing mandate.