At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. Ayan Banik joins Wunderman Thompson as SVP – strategy
Wunderman Thompson Kolkata has announced the appointment of Ayan Banik as Senior Vice President – Brand Strategy. He moves from Grey Delhi. This is his second stint with the agency.

2. Anand Bhadkamkar moves to Logicserve Digital
Anand Bhadkamkar has joined Logicserve Digital as Group Chief Financial Officer and President of Strategy. Bhadamkar was CEO at dentsu India. He will report to Prasad Shejale, founder and CEO, Logicserve Digital.

3. Deep Ajwani joins udChalo as CMO
UdChalo has announced the appointment of Deep Ajwani as chief marketing officer. He was working independently as a business consultant before this move. His last full-time stint was with Capillary Technologies.

4. Oscar ratings rebound with 15.4 million viewers
After plummeting to its lowest-ever ratings last year, the Oscars have bounced back. With 15.4 million views, according to an AdWeek report, the numbers were up around 50% from 2021, but couldn’t match 2020’s tally

5. Instagram looks to improve discoverability of social movements
Hashtags are the backbone of a new test by Instagram of ways to make social movements easier to discover on its platform. Initial hashtags include #BlackLivesMatter, #climatecrisis, #womensrights