At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Mediacom Launches New Tool to Drive Creative Performance
Mediacom has launched a new tool that has been shown to improve the digital performance of ads by up to 50%. As reported by campaign UK, the Creative Analytics system utilises data on how consumers respond to creativity within ads to help clients make better creative and media decisions for programmatic display, search, social and video campaigns. As part of the tool, a new “emotional” AI algorithm, “Daivid”, will be offered, which will feed data on attention and emotional response to ads into the main system. It uses facial coding, eye tracking, machine learning, computer vision and “emotional categorisation”.
2. Slice Becomes Unicorn with $220M Funding
Fintech startup Slice, which was valued at under $200 million in a financing round in June this year, has raised $220 million that values it at over $1 billion, reports TechCrunch. Tiger Global and Insight Partners co-led the Series B round. Slice offers a number of cards that are aimed at tech-savvy young professionals in India.
3. UK Bans Cosmetic Surgery Ads for under-18s
Adverts for cosmetic surgeries designed to change a person’s physical appearance are to be banned from targeting under-18s in the UK. The decision comes after a consultation by the Committee for Advertising Practice (CAP), which writes the rules that all UK advertisers have to follow. According to BBC, there were concerns about the potential harm of advertising cosmetic changes to children and young people – such as body image pressures and mental health issues, as well as the risks and potential complications of the procedures.
