At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Facebook Changes Name to Meta
Facebook Inc has changed its company name to Meta in a rebranding effort that focuses on building the “metaverse,” a shared virtual environment. As per CNN, the company plans to begin trading under the stock ticker “MVRS” on 1 December 2021. The name change comes as Facebook battles criticisms from lawmakers and regulators over its market power, algorithmic decisions and the policing of abuses on its services.
2. Havas Media Group Bags Just Dial’s Media Mandate
Havas Media Group India has won the integrated media mandate for both offline and online of Just Dial. The agency will also be handling Just Dial’s social media mandate. As reported by exchange4media, the account will be managed by the network’s Gurgaon office, led by Uday Mohan, President & Head – North & West India, Havas Media Group.
3. AB InBev Enters Energy Drink Market in India
Anheuser-Busch InBev (AB InBev) has launched its first energy drink Budweiser Beats in India. As per livemint, the company will sell its products online via e-commerce platforms as well as modern trade stores. For now, the product will be manufactured and exclusively retailed in India.
4. Tarun Katial Launches Eve World Platform
Tarun Katial has launched his new venture Eve World Platform, reports afaqs. Eve World is a women-only platform that proffers expression, creation, and community enablement. The platform seeks to build a positive and valuable digital experience for women worldwide. The company has raised initial investment from Singapore-based Jungle Ventures.
5. Oyo Promotes Ankit Gupta as CEO, Franchise & Frontier, Business, India
Oyo Hotels and Homes has elevated Ankit Gupta as the CEO of its “franchise and frontier” business in India. In his new role, he will lead Oyo’s flagship hotels and homes. Prior to Oyo, Gupta was with McKinsey & Co where he was a tenured Partner.