At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. S4 Capital Merges MediaMonks and MightyHive into Media.Monks
S4 Capital is launching its unified brand by merging its content arm, MediaMonks, and data and digital media arm MightyHive into what will now be called Media.Monks. As per adage, the 24 companies previously under the dual-brand will now all be unified under Media.Monks, adopting the Media.Monks name and operating under one P&L. The rebrand will offer clients the ability to tap into cross-functional teams and subject matter experts across disciplines.
2. Publicis Sapient Appoints Arthur Filip as Chief Growth Officer
Publicis Sapient has appointed Arthur Filip in the newly created position of chief growth officer, effective immediately. Filip will be responsible for global sales ecosystem, business development and operations for Publicis Sapient’s new and existing clients as well as partner on clients of Publicis Groupe, and will collaborate with teams across the organisation to drive multi-disciplinary expansion. As reported by The Economic Times, he will report to Publicis Sapient chief executive officer Nigel Vaz.
3. Twitter Teams up with Reuters & Associated Press to Tackle Misinformation
Twitter has teamed up with Reuters and Associated Press to tackle misinformation online. As part of the association, the news agencies will aid Twitter in providing more background and context to news stories that have the potential for virality. As reported by exchange4media, the partnership will enable Twitter to “contextualise developing discourse at pace with or in anticipation of the public conversation.”
4. Johnson & Johnson Appoints Sandipan Ghatak as Head, Communications & Public Affairs – Consumer Health India
Johnson & Johnson has onboarded Sandipan Ghatak as the Head of Communications and Public Affairs – Consumer Health India. Prior to this, Ghatak was working with PepsiCo India in the Corporate Communications team for more than nine years. According to exchange4media, Ghatak was earlier associated with Perfect Relations and PR Pundit before taking the corporate plunge with Bharti Airtel Limited.
5. Mindshare India Appoints Vipasha Bhutani as Communications Planning Lead for Content+ Team
Mindshare India has appointed Vipasha Bhuptani as Communications Planning Lead for the Content+ team. In this role, Vipasha will be responsible for setting up the communications planning vertical for the agency’s key businesses. As noted by afaqs, she will further strengthen the content+ offering by refining and sharpening strategic content communications narratives.
