At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Publicis Groupe Merges Publicis WW India & Indigo Consulting’s Digital Marketing Teams
Publicis Groupe has announced the integration of Indigo Consulting’s digital marketing team with Publicis Worldwide (Publicis WW). As reported by campaign India, this move will make Publicis WW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with data at the centre.
2. Gaana CEO Prashan Agarwal Quits
Gaana CEO Prashan Agarwal is exiting the Times Internet-owned music streaming service. As noted by exchange4media, he joined Gaana as its CEO in May 2016. Prior to Gaana, he founded PropTiger.com and allcheckdeals.com.
3. ITC Food Awards Digital Mandate For Bingo to Havas Creative
ITC foods has awarded the digital mandate for Bingo to Havas Creative following a multi-agency pitch. According to The Economic Times, the mandate includes the complete portfolio of ITC’s salty snack offerings including sub-brands such as Bingo Chips, Mad Angles, Tedhe Medhe, NoRulz and any future launches. It includes digital campaign planning, social media management, and creative thinking for the brand across all digital platforms. The agency’s focus will be on further building and strengthening equity for the brand.
4. Kantar Announces Deepender Rana as GM, Insights Division, South Asia
Kantar has announced Deepender Rana as General Manager for the Insights Division in the South Asia region. As per afaqs, Rana succeeds Preeti Reddy who takes on the role of Chairwoman of Kantar South Asia. Most recently Rana led Kantar’s Insights business in Greater China.
