At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
- IPL AdEx set to cross Rs 4000 Cr
Disney Star has already sold 85% of the inventory on TV, and the entire set of properties on video streaming service Disney+Hotstar. The AdEx increase is based on higher media rates, as well as a larger inventory, according to an Economic Times report. - Google, MeitY to help Indian apps find global audience
Google has launched the Appscale Academy along with MeitY Startup Hub to drive innovation in the Indian app ecosystem and to identify, and support promising Indian startups and help them grow into successful global businesses. - Lara Balsara joins Nobel Hygiene’s board of directors
Nobel Hygiene, a private manufacturer of disposable hygiene products has announced the appointment of Lara Balsara to its board of directors. She is the first woman independent director to be appointed to the company’s board. - GupShup unveils new brand identity
Messaging platform Gupshup unveiled its new brand identity at the Mobile World Congress in Barcelona. The rebranding includes a new tagline, ‘One-On-One. With Everyone.’ - Spikes Asia 22: 8 Grand Prixs for Indian agencies
Dentsu Webchutney (4), DDB Mudra Group (2), Early Man Films, FCB India and Wunderman Thompson won Grand Prixs at Spikes Asia 2022. DDB Mudra Group also won the Asia Pacific Agency of the Year’ and ‘Indian Agency of the Year accolades.
