At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Headlines:

1. JPMorgan Chase Consolidates Global Media Account with WPP and Dentsu

JPMorgan Chase has concluded a global media review, selecting WPP and Dentsu as its global media agencies of record.  The review, kicked off in late September, spanned the financial services giant’s offline media buying business in the U.S., Northern Europe and Asia. As reported by campaign India,  Zenith, the U.S. incumbent, lost the account after holding it since 2005. 

2. Google Tests New Feature to Aggregate Short-form Videos

Google is testing a new feature that will allow users to access Instagram and TikTok videos within the Google mobile app, according to exchange4media. The feature, which is currently being piloted on mobile devices, is expected to help the company to retain users on its own platform. Google has also been testing a new ‘Short Videos’ feature that aggregates videos from other platforms.

3. ALTBalaji Launches Half-Yearly Subscription

ALTBalaji has introduced a half-yearly subscription pack for its viewers at Rs 180 for six months. With a messaging #LessIsMore, the new plan gives audiences access to ALTBalaji’s multi-genre content library. As reported by medianews4u, this move is in line with ALTBalaji’s strategy of massifying the content by being the country’s most affordable OTT platform.