At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. Samsung Announces Key Organizational Changes
Samsung has announced key organizational changes in India, reports afaqs. The company has appointed CH Choi as the new division leader for the consumer electronics business, while Jinsock Lee will be the division leader for the network business. Jongbum Park will continue to lead the mobile business. Mohandeep Singh will be new head, sales, marketing & operations for the consumer electronics business, while Raju Pullan will be the new head, sales and retail for the mobile business. Aditya Babbar will lead product marketing for the mobile business. Dipesh Shah, will head a newly created India Customer Experience (ICX) and business strategy team while Sumit Walia will lead corporate marketing and a new direct-to-customer team. Akash Saxenaa will head a new enterprise business team.
2. Dabur Launches Dabur Vita
Dabur has launched its health food drink called Dabur Vita. As per the brand, the drink is packaged with the “goodness of 30 plus Ayurvedic boosters” and scientifically tested to provide better immunity to kids and promotes their physical and mental health.” Dabur has also rolled out a national print campaign for its new offering.
3. SPNI Acquires Exclusive Media Rights for LLC
Sony Pictures Networks India has acquired exclusive media rights to broadcast Legends League Cricket (LLC) in India. The matches will be live telecasted on SONY TEN 1 and SONY TEN 3 channels. They will also be livestreamed on SonyLIV. As per afaqs, Amitabh Bachchan has joined Legends League Cricket as its Ambassador.
4. Havmor Partners with ITC
Ice-cream brand Havmor has entered into a partnership with ITC, reports The Economic Times. The tie-up is part of ITC’s new routes-to-market distribution strategy and will give ITC Master Chef an opportunity to enhance the availability and accessibility of its range of frozen food offerings during the winter months.
