At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. e-Auction for media rights of IPL 2023-27 tender
The Board of Control for Cricket in India (BCCI) has announced a bidding for the media rights to the Indian Premier League (IPL) for the 2023-2027 cycle. The media rights will be sold via e-auction for the first time in the league’s history.
2. Twitter testing an India-only Cricket Tab
Twitter will test a Cricket Tab on its Explore page, with a beta roll out for people in India who use Twitter on Android. The tab will be a single landing point that will serve as a channel of discovery with relevant, exclusive, and Twitter-first content.
3. Duff & Phelps: Virat Kohli most valued Indian celeb
Virat Kohli has emerged as the most valued celebrity in India for the fifth year in a row, topping the Duff & Phelps Celebrity Brand Valuation Report 2021 with a brand value to $185.7 million.
4. Times Music gets Nancy Gupta onboard
Times Music has appointed Nancy Gupta as lead, music publishing, sync and brand alliances. In her new role, she will work with brands, advertising agencies, production houses, broadcast media, film production, OTT Platforms, among others.
5. Messi to promote crypto fan token firm Socios
Football star Lionel Messi has signed an agreement worth more than $20 million to promote digital fan token company Socios.com, a source close to the deal told Reuters.
