Top News:

1. GroupM launches EssenceMediacom
EssenceMediacom – GroupM’s newest and largest agency – formally launched today with an ambition to deliver marketing breakthroughs for their clients. The new agency is comprised of 10,000 people across 120 offices globally and led by Global CEO Nick Lawson

2. The Economist partners with Mint
HT Media Ltd, publisher of Mint, and The Economist Group (UK), publisher of The Economist, have entered into a multi-year partnership to bundle their premium business subscriptions.

3. Manu Jain exits Xiaomi
Manu Kumar Jain, global vice president, Xiaomi, has announced he is exiting the company, through a LinkedIn post. Jain joined Xiaomi in 2014 to launch its Indian operations after being Co-Founder at Jabong. In 2017, he was elevated as Global Vice President.

4. Vartika Verma to lead Global Marketing at Gupshup
As Senior Director, Vartika will lead the engagement platform’s marketing strategy and help drive strategic growth, innovation, and value for shareholders and customers worldwide.

5. Swati Balani moves to Sideways
Sideways has announced the appointment of Swati Balani as Senior Creative Director. Balani will be heading the digital creative department at the agency. She moves from AutumnGrey, where she was Executive Creative Director.