At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top News:
1. DDB Mudra Appoints Pallavi Chakravarti as Creative Head, West Office
DDB Mudra has appointed Pallavi Chakravarti as the Creative Head of the West office. Pallavi will work closely with Rahul Mathew, CCO, DDB Mudra Group to take on the responsibility of driving the agency’s creative product. Her last stint was at Taproot Dentsu, where she led the creative function for the Mumbai office as Executive Creative Director.
2. Adani Wilmar Launches Mobile App – ‘Fortune Online’
Packaged consumer goods company Adani Wilmar has launched its own mobile application called ‘Fortune Online’. As reported by livemint, the move can help the company build its own direct-to-consumer business. Adani Wilmar sells edible oils, rice, flour, sugar among other items. The company also forayed into the personal care category under the Alife brand that sells handwashes and sanitizer.
3. Instagram Launches ‘Drops’ Feature
Instagram has launched a new “Drops” feature to let users shop new products on the platform. Using this feature, Instagram users will able to check out the latest products or limited releases that will be available in the coming weeks. According to The Indian Express, users can find the new feature under the “Shop” tab. Currently, it is only available in the US.
4. Dabur India Launches Ayurvedic Nasal Drop
Dabur India has announced the expansion of its healthcare portfolio with the launch of Dabur Anu Tailam, an Ayurvedic Nasal Drop. As per afaqs, it is a blend of Ayurvedic ingredients for ‘rapid and effective’ relief from headache and nasal congestion. It will be available across all leading e-commerce platforms and retail channels.
5. Delhivery Raises $277 Million
E-commerce logistics startup Delhivery has raised $277 million in what is expected to be the final funding round before the firm files for an IPO later this year. As noted by TechCrunch, the new round has valued the 10-year-old startup at about $3 billion. The startup said late last year that it was planning to invest over $40 million within two years to expand and increase its fleet size to meet the growing demand of orders as more people shop online amid the pandemic.
