At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News Today:

1. Coca Cola India Launches Two New Products Under Its Minute Maid Umbrella

Coca Cola India today announced the launch of two new products under its Minute Maid umbrella – Minute Maid Vita Punch and Minute Maid Nutri Force. Both these products are meant to help boost immunity and will be sold in tetra pak packaging. As reported by afaqs, this initiative underlines Coca-Cola India’s focus on the ‘Fruit Circular Economy’ initiative, enabling farmers to increase their yield by sourcing fruits to launch fruit-based beverages.

2. Gayatri Yadav Joins Sequoia India As CMO

Gayatri Yadav has joined Sequoia India as the Chief Marketing Officer. As noted by exchange4media, Shailendra J Singh, VC at Sequoia India made the announcement on Twitter. Yadav was earlier President of Consumer Strategy and Innovation at Star India. She moved on from Star in July 2019.

3. WhatsApp Rolls Out New Feature To Fight Misinformation

WhatsApp has rolled out a new feature in select markets that makes it easier for users to verify whether the assertions made in messages they have received on the app are true. The new feature called ‘search the web’ will enable users to click on a magnifying glass-shaped icon next to frequently forwarded messages (those that have been forwarded at least five times) to search the web for their contents and verify them. As noted by TechCrunch, the new feature is currently in pilot stage and available across WhatsApp’s Android, iOS, and Web apps.

4. The Advertising Club Partners With MICA

The Advertising Club in partnership with MICA – School of Ideas has forged a development initiative. According to exchange4media, the MOU signed recently by Partho Dasgupta on behalf of The Advertising Club and Preeti Shroff on behalf of MICA will see resultant initiatives drive upskilling and enhanced learning opportunities for A&M industry patrons.

5. The Womb Bags upGrad’s Creative Mandate

upGrad has partnered with The Womb to chart out the communication drive for the brand. As per The Economic Times, the agency will be responsible for driving the brand communication strategy through creative and experimental storytelling.