At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.
Top Stories Today:
1. HUL Launches ‘Nature Protect’, a Range of Hygiene Products
Hindustan Unilever Limited has launched ‘Nature Protect’, a range of hygiene products infused with neem extract. As mentioned by afaqs, Nature Protect is specially formulated keeping in mind the current consumer requirements. The range is available at outlets in Kerala, Tamil Nadu, Andhra Pradesh, Telangana, and Karnataka as well as on leading ecommerce platforms such as Amazon across India.
2. WPP Integrates The Glitch with VMLY&R
WPP has integrated creative agency, The Glitch with VMLY&R and has created an expanded offering uniting tech and creative expertise. As per campaign India, The Glitch has now become a part of the global VMLY&R network, which employs over 7000 people across 75+ offices across the world. These include three offices in India – Mumbai, Delhi and Chennai. The agencies will continue to operate as different brands and organisational structures while working together.
3. Facebook Rolls Out SMB Guide
Facebook has rolled out a dedicated offline to online SMB Guide and other new resources to help make this journey frictionless for them. The offline to online SMB Guide for India is free and publicly available. According to exchange4media, the Guide has been designed to provide a step-by-step direction on how the smallest of businesses can build a digital presence quickly, and reach potential customers online. It covers Facebook, Instagram, and WhatsApp, and key themes such as building an online presence, mobile storytelling, social media advertising and creative and performance strategies.
4. Tech Mahindra Appoints Apurva Chamaria As Senior VP & Chief of Staff
Apurva Chamaria has been appointed as senior vice president and chief of staff at Tech Mahindra. In this role, Chamaria will be responsible for global strategy. As reported by campaign India, he joined the company two weeks ago prior to which he was chief revenue officer at RateGain.
5. Guardian Media Group Appoints Paul Kanareck As Chief Commercial and Customer Officer
Guardian Media Group has appointed Paul Kanareck as chief commercial and customer officer to lead its global reader revenues strategy and oversee print publishing, marketing, live events, masterclasses and ecommerce. As reported by marketing week, Kanareck’s career has included working as managing director of online at ITV, where he oversaw the launch of the ITV Hub streaming service. Prior to that, he was involved in a number of startups and held senior roles at Fremantle Media, Channel 4 and Vodafone.
