Top News:

1. Byju’s gets Lionel Messi for ‘Education For All’
Byju’s has announced Lionel Messi as its first global brand ambassador of its social impact arm, Education For All. This follows Byju’s association with the FIFA World Cup 2022 in Qatar as an official sponsor.

2. Ajit Mohan to move from Meta to Snap
Ajit Mohan, the Managing Director of Meta India, has stepped down after a four-year stint, Meta said. He will join rival Snap as the President of its Asia-Pacific business. Mohan will join his new role in February.

3. Indian Crypto, Blockchain Players Launch New Industry Body BWA
Blockchain and cryptocurrency firms have formed another flagship trade body — Bharat Web3 Association (BWA) — to represent the industry, whose key players include WazirX, Hike, CoinSwitch Kuber, CoinDCX, Coinbase and Polygon.

4. IPG advises clients to “pause” spending on Twitter
Interpublic Group has advised clients that work with its ad buying group, Mediabrands, to “pause” spending on Twitter for the next week, according to global news reports. The media investment company wants to get more clarity on Twitter’s trust and safety policies.

5. Sony SAB to rebrand; moves from ‘comedy’ to ‘progressive’
Sony SAB is undergoing a massive rebranding exercise. The channel said it would offer more progressive content and will launch new shows in the coming months to further strengthen the brand’s position as a living room brand.

6. Publicis Groupe APAC & MEA launches ‘L’avenir’
Publicis Groupe APAC & MEA has launched L’avenir, a tailored leadership and creative development program for high-potential female creatives across 60+ agencies in Asia Pacific, Middle East and Africa.