At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top News:

1. GroupM launches Finecast in India
GroupM launched Finecast, a ‘first-to-market addressable TV service’ in India. It enables advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms and set-top boxes, VOD services, OTT providers, and game consoles.

2. Isobar India group launches Queenpreneur
‘Queenpreneur’ is aimed at upskilling women entrepreneurs. This initiative seeks to promote small businesses. It will choose one woman entrepreneur every six months to further help them scale their businesses.

3. JBL adds Doja Cat as Global Brand Ambassador
JBL has announced the appointment of Doja Cat as a global brand ambassador. With the tie up, Doja Cat will be the face of JBL’s ‘Dare To’ campaign which will urge consumers to be their authentic selves.

4. Nikhil Narayanan joins TCS
Nikhil Narayanan, former Senior Creative Director, Ogilvy, joined Tata Consultancy Services as Head of Creative. Along with heading creative, his mandate includes internal communications and social duties.

5. Ogilvy elevates Prakash Nair; Shouvik Roy exits
Ogilvy India elevated Prakash Nair as President and Head of Office at its Gurugram office. Nair was Associate President at Ogilvy Mumbai. Nair replaces Shouvik Roy who has moved on from the agency.