News:

Melt Update | 5 Aug | Walt Disney Company To Launch General Entertainment Streaming Service In 2021 & MORE

Ritwika Gupta, August 5, 2020

In other news, Atika Malik, COO of Cheil India, has stepped down from her role.

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Top Headlines Today:

1. Walt Disney Company To Launch General Entertainment Streaming Service In 2021
The Walt Disney Company announced that they will be launching a general entertainment streaming service under the Star brand in 2021. As per exchange4media, the offering will be fully integrated into their Disney Plus platforms from both marketing and technology perspective. Bob Chapek, CEO, The Walt Disney Company also said that Disney Plus surpassed 60.5 million paid subscribers globally on 3 August 2020.

2. Havas Group Q2 Organic Revenue Dives 18%
In its Q2 2020 earnings announcement, Havas Group revealed a negative organic growth of -18.3%. It reported revenues of €1,019 million, down 8.5%. The lackluster performance was attributed to the COVID-19 pandemic, which affected client businesses across the world. According to campaign India, Havas informed that all divisions of the company felt the impact of the pandemic, except for Havas Health & You, which continues to report positive performance due to the gains in market share achieved last year.

3. Allied Blenders & Distillers Appoints Anupam Bokey As CMO
Allied Blenders & Distillers (ABD) has appointed Anupam Bokey as Chief Marketing Officer. Before this, he was Vice President (CMO) at Too Yumm!, a baked chips brand marketed by the RP Sanjiv Goenka Group. As noted by afaqs, Bokey has a career spanning over two decades which includes a 17-year stint at Unilever.

4. Atika Malik Steps Down As COO Of Cheil India
Atika Malik, COO of Cheil India, has stepped down from her role, as reported by exchange4media. Malik joined Cheil India in 2017. Prior to this role, she was associated with DSM as strategy consultant.